Market logistics

Market logistics is planning the infrastructure to meet demand, then implementing and controlling the physical flows or materials and final goods from points of origin to points of use to meet customer requirements at a profit.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Market logistics. Planning the infrastructure to meet demand, then implementing and controlling the physical flows or materials and final goods from points of origin to points of use to meet customer requirements at a profit.