Market positioning
Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Market positioning. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.