Mission statement component
A mission statement component is a part of mission statement that refers to one or more of the following: 1) customers, 2) products and services, 3) markets, 4) technology, 5) concern for survival, growth, and profitability, 6) philosophy, 7) self-concept, 8) concern for public image, 9) concern for employees.
Definitions
According to the Strategic Management by David and David (15th edition),
- Mission statement components. 1) customers, 2) products and services, 3) markets, 4) technology, 5) concern for survival, growth, and profitability, 6) philosophy, 7) self-concept, 8) concern for public image, 9) concern for employees.