Objectives or goals

Objectives or goals are take the generalities of the mission and turn them into more specific commitments. They state more precisely than a mission statement what is to be achieved and when the results are to be accomplished. They may be quantified. See also Mission.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Objectives or goals. Take the generalities of the mission and turn them into more specific commitments. They state more precisely than a mission statement what is to be achieved and when the results are to be accomplished. They may be quantified. See also Mission.