Omnichannel marketing

Omnichannel marketing is when multiple channels work seamlessly together and match each target customer's preferred ways of doing business, regardless of whether customers are online, in the store, or on the phone.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Omnichannel marketing. When multiple channels work seamlessly together and match each target customer's preferred ways of doing business, regardless of whether customers are online, in the store, or on the phone.