Operant conditioning

Operant conditioning is a theory of learning that says behavior is a function of its consequences.

Definition

According to Management by Robbins and Coulter (14th edition),

Operant conditioning. A theory of learning that says behavior is a function of its consequences.

According to the Marketing Communications by Fill (5th edition),

Operant conditioning. A theory of learning based upon an individual operating or acting on some part of the environment. The response of the individual is instrumental in getting a positive reinforcement (reward) or negative reinforcement (punishment).