PIMS

PIMS is stands for profit impact on marketing strategy and is a major database of the performance of 3,500 business units and includes profiles of over 200 variables measured over a rolling four-year period. One of the major findings is that total advertising spend is not correlated with profitability.

Definitions

According to the Marketing Communications by Fill (5th edition),

PIMS. Stands for profit impact on marketing strategy and is a major database of the performance of 3,500 business units and includes profiles of over 200 variables measured over a rolling four-year period. One of the major findings is that total advertising spend is not correlated with profitability.