Passively solicited customer feedback

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Passively solicited customer feedback is a method of soliciting customer feedback that is left to the customer to initiate, such as filling out a restaurant complaint card or calling a toll-free complaint line.

Definition

According to Managing Quality by Foster (6th edition),

Passively solicited customer feedback. A method of soliciting customer feedback that is left to the customer to initiate, such as filling out a restaurant complaint card or calling a toll-free complaint line.
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