Pay-per-click

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Pay-per-click (PPC) is refers to the payment an advertiser makes when the ad is clicked on to the destination site, based on a predetermined per-click rate.

Definitions

According to the Marketing Communications by Fill (5th edition),

Pay-per-click (PPC). Refers to the payment an advertiser makes when the ad is clicked on to the destination site, based on a predetermined per-click rate.
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