Perceived needs

Perceived needs is apparent, supposed, and potentially superficial needs expressed by customers based on their perceptions. These may differ entirely from the supplier’s perceptions of what constitutes product quality.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Perceived needs. Apparent, supposed, and potentially superficial needs expressed by customers based on their perceptions. These may differ entirely from the supplier’s perceptions of what constitutes product quality.