Post-testing

From CNM Wiki

Jump to: navigation, search

Post-testing is tests undertaken to measure the effectiveness of ads once they have been released.

Definitions

According to the Marketing Communications by Fill (5th edition),

Post-testing. Tests undertaken to measure the effectiveness of ads once they have been released.

Retrieved from "https://pravka.bskol.com/w/index.php?title=Post-testing&oldid=53458"