Prescriptive corporate strategy

Prescriptive corporate strategy is a prescriptive strategy is one whose objective is defined in advance and whose main elements have been developed before the strategy commences. See also Emergent corporate strategy, where such elements are crafted during the development of the strategy and not defined in advance.

Definitions

According to the Corporate Strategy by Lynch (4th edition), Prescriptive corporate strategy. A prescriptive strategy is one whose objective is defined in advance and whose main elements have been developed before the strategy commences. See also Emergent corporate strategy, where such elements are crafted during the development of the strategy and not defined in advance.