Product Divisional Structure

From CNM Wiki
Jump to: navigation, search

Product Divisional Structure is a form of organizational structure whereby the organization's activities are divided into self-contained entities, each responsible for producing, distributing, and selling its own products.

Definition

According to the Strategic Management by Parnell (4th edition),

Product Divisional Structure. A form of organizational structure whereby the organization's activities are divided into self-contained entities, each responsible for producing, distributing, and selling its own products.