Product improvement
Product improvement is a common form of competition in quality through improving products so that they have greater appeal to the users and therefore can be sold successfully in the face of competition from existing products.
Definition
According to Juran's Quality Handbook by Defeo (7th edition),
- Product improvement. A common form of competition in quality through improving products so that they have greater appeal to the users and therefore can be sold successfully in the face of competition from existing products.
