Product positioning

Product positioning is also called perceptual mapping; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.

Definition

According to the Strategic Management by David and David (15th edition),

Product positioning. Also called perceptual mapping; a two-dimensional, four quadrant marketing tool designed to position a firm vs. its rival firms in a schematic diagram in order to better determine effective marketing strategies.