Product system

From CNM Wiki

Jump to: navigation, search

Product system is a group of diverse but related items that function in a compatible manner.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Product system. A group of diverse but related items that function in a compatible manner.

Retrieved from "https://pravka.bskol.com/w/index.php?title=Product_system&oldid=48523"