Production concept

From CNM Wiki
Jump to: navigation, search

Production concept holds that consumers prefer products that are widely available and inexpensive.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Production concept. Holds that consumers prefer products that are widely available and inexpensive.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Production_concept&oldid=48524"