Promotion

Promotion is the use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.

Definitions

According to the Marketing Communications by Fill (5th edition),

Promotion. The use of communication to inform and persuade individuals, groups or organizations to purchase a company's products and services.

According to the HRBoK Guide,

Promotion. Job advancement. Advancement of an employee's rank, usually with greater responsibility and more money.