Psychoanalytical theory

Psychoanalytical theory is based on drives of two primary instincts: life and death, psychoanalytic theory holds that many of the motives for purchase are driven by deeply rooted sexual drives and/or death instincts.

Definitions

According to the Marketing Communications by Fill (5th edition),

Psychoanalytical theory. Based on drives of two primary instincts: life and death, psychoanalytic theory holds that many of the motives for purchase are driven by deeply rooted sexual drives and/or death instincts.