Quality superiority

Quality superiority is exceptionally high quality, defined only in terms of the organization’s internal standards. It must be clearly based on the customer needs and the benefits the customer is seeking.

Definition

According to Juran's Quality Handbook by Defeo (7th edition),

Quality superiority. Exceptionally high quality, defined only in terms of the organization’s internal standards. It must be clearly based on the customer needs and the benefits the customer is seeking.