Quantitative Strategic Planning Matrix

Quantitative Strategic Planning Matrix (QSPM) is an analytical technique designed to determine the relative attractiveness of feasible alternative actions. this technique comprises Stage 3 of the strategy-formulation analytical framework; it objectively indicates which alternative strategies are best.

Definition

According to the Strategic Management by David and David (15th edition),

Quantitative Strategic Planning Matrix (QSPM). An analytical technique designed to determine the relative attractiveness of feasible alternative actions. this technique comprises Stage 3 of the strategy-formulation analytical framework; it objectively indicates which alternative strategies are best.