Question marks

Question marks is a quadrant in the BCG Matrix for divisions that have a low relative market share position but compete in a high-growth industry; this is the upper right quadrant; firm's generally must decide whether to strengthen such divisions or sell them (hence a question is at hand).

Definition

According to the Strategic Management by David and David (15th edition),

Question marks. A quadrant in the BCG Matrix for divisions that have a low relative market share position but compete in a high-growth industry; this is the upper right quadrant; firm's generally must decide whether to strengthen such divisions or sell them (hence a question is at hand).