Reactive customer-driven quality

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Reactive customer-driven quality (RCDQ) is a state that is characterized by a supplier "reacting" to the quality expectations of a customer rather than proactively anticipating customer needs and expectations.

Definition

According to Managing Quality by Foster (6th edition),

Reactive customer-driven quality (RCDQ). A state that is characterized by a supplier "reacting" to the quality expectations of a customer rather than proactively anticipating customer needs and expectations.
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