Realms of understanding

Realms of understanding is concerns the areas in which a source and the receiver understand each other, where there is some common ground. This understanding can concern attitudes, perceptions, behaviour and experience.

Definitions

According to the Marketing Communications by Fill (5th edition),

Realms of understanding. Concerns the areas in which a source and the receiver understand each other, where there is some common ground. This understanding can concern attitudes, perceptions, behaviour and experience.