Receiver

From CNM Wiki
Jump to: navigation, search

Receiver is one who notices and attends to a message.

Definition

According to Looking Out, Looking In by Adler, Proctor (15th edition),

Receiver. One who notices and attends to a message.

According to the Marketing Communications by Fill (5th edition),

Receiver. The individuals or organizations, that have seen, heard, smelt or read a message.