Relative Market Share

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Relative Market Share is a firm's share of industry sales when only the firm and its key competitors are considered (i.e., firm sales divided by sales of the key firms in the industry).

Definition

According to the Strategic Management by Parnell (4th edition),

Relative Market Share. A firm's share of industry sales when only the firm and its key competitors are considered (i.e., firm sales divided by sales of the key firms in the industry).
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