Relative market share position

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Relative market share position it is the horizontal axis in a BCG Matrix, which is the firm's particular segment's market share (or revenues or #stores) divided by the industry leader's analogous number

Definition

According to the Strategic Management by David and David (15th edition),

Relative market share position. It is the horizontal axis in a BCG Matrix, which is the firm's particular segment's market share (or revenues or #stores) divided by the industry leader's analogous number
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