Resource-Based View

From CNM Wiki
Jump to: navigation, search

Resource-Based View (RBV) is an approach that suggests internal resources to be more important for a firm than external factors in achieving and sustaining competitive advantage.

Definition

According to the Strategic Management by David and David (15th edition),

Resource-Based View (RBV). An approach that suggests internal resources to be more important for a firm than external factors in achieving and sustaining competitive advantage.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Resource-Based_View&oldid=54076"