SWOT audit

SWOT audit (or SWOT analysis) is strategic planning method. A strategic planning technique used to assess the internal and external environment in which a company operates, its strengths and weaknesses (internal), and opportunities and threats (external).

Definition

According to the HRBoK Guide,

SWOT audit (or SWOT analysis). Strategic planning method. A strategic planning technique used to assess the internal and external environment in which a company operates, its strengths and weaknesses (internal), and opportunities and threats (external).