Self-concept

Self-concept is the relatively stable set of perceptions each individual holds of himself or herself.

Definition

According to Looking Out, Looking In by Adler, Proctor (15th edition),

Self-concept. The relatively stable set of perceptions each individual holds of himself or herself.

According to the Strategic Management by David and David (15th edition),

Self-concept. A component of the mission statement; the firm's distinctive competence or major competitive advantage.