Share
Share is the portion of the overall sales in a market accounted for by a particular product, brand, or service. Also referred to as market share or share-of-market (SOM).
Definitions
According to Product Manager's Handbook by Gorchels (2nd edition),
- Share. The portion of the overall sales in a market accounted for by a particular product, brand, or service. Also referred to as market share or share-of-market (SOM).