Shock advertising

Shock advertising is advertising that deliberately, rather than inadvertently, startles and offends its audience. It is unexpected and audiences are surprised by the messages because they do not conform to social norms or their expectations.

Definitions

According to the Marketing Communications by Fill (5th edition),

Shock advertising. Advertising that deliberately, rather than inadvertently, startles and offends its audience. It is unexpected and audiences are surprised by the messages because they do not conform to social norms or their expectations.