Stars

Stars are products with high relative market shares operating in high-growth markets. See also Portfolio matrix.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Stars. Products with high relative market shares operating in high-growth markets. See also Portfolio matrix.

According to the Strategic Management by David and David (15th edition),

Stars. A quadrant in the BCG Matrix for divisions that have a high relative market share position and compete in a high-growth industry; this is the upper left quadrant.