Straight extension

From CNM Wiki
Jump to: navigation, search

Straight extension is introducing a product in a foreign market without any change in the product.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Straight extension. Introducing a product in a foreign market without any change in the product.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Straight_extension&oldid=48628"