Strategic school

Strategic school is one of two schools of thought about strategic identity management. The 'strategic' school, is concerned with an organization's vision and aims, together with how it positions and distinguishes itself.

Definitions

According to the Marketing Communications by Fill (5th edition),

Strategic school. One of two schools of thought about strategic identity management. The 'strategic' school, is concerned with an organization's vision and aims, together with how it positions and distinguishes itself.