Supply-side method

Supply-side methods refer to approximating the amount of time or space devoted to media coverage of an event, for example, the number of seconds the brand is clearly visible on a television screen or the column inches of press clippings that mention it.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Supply-side methods. Approximating the amount of time or space devoted to media coverage of an event, for example, the number of seconds the brand is clearly visible on a television screen or the column inches of press clippings that mention it.