Switching Costs

From CNM Wiki
Jump to: navigation, search

Switching Costs is one-time costs that buyers of an industry's outputs incur as they switch from one company's products or services to another's.

Definition

According to the Strategic Management by Parnell (4th edition),

Switching Costs. One-time costs that buyers of an industry's outputs incur as they switch from one company's products or services to another's.