Total market potential

From CNM Wiki
Jump to: navigation, search

Total market potential is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Total market potential. The maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.
Retrieved from "https://pravka.bskol.com/w/index.php?title=Total_market_potential&oldid=48649"