Vacant niche

Vacant niche in product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.

Definition

According to the Strategic Management by David and David (15th edition),

Vacant niche. In product/market positioning (perceptual map), this is an area in the perceptual map that reveals a customer segment not being served by the firm or rival firms.