Yield pricing

Yield pricing is a situation in which companies offer

1. Discounted but limited early purchases,
2. Higher-priced late purchases, and
3. The lowest rates on unsold inventory just before it expires.

Definition

According to Marketing Management by Keller and Kotler (15th edition),

Yield pricing. Situation in which companies offer

1. Discounted but limited early purchases,
2. Higher-priced late purchases, and
3. The lowest rates on unsold inventory just before it expires.