View source for Concern for survival, growth, and profitability

[[Concern for survival, growth, and profitability]] is a component of the mission statement; does the firm strive to survive, grow, and (if for-profit) be profitable?

==Definition==
According to the [[Strategic Management by David and David (15th edition)]],
:[[Concern for survival, growth, and profitability]]. A component of the mission statement; does the firm strive to survive, grow, and (if for-profit) be profitable?

[[Category: Strategic Management]][[Category: Articles]]