View source for Reactive customer-driven quality

[[Reactive customer-driven quality]] (RCDQ) is a state that is characterized by a supplier "reacting" to the quality expectations of a customer rather than proactively anticipating customer needs and expectations.

==Definition==
According to [[Managing Quality by Foster (6th edition)]],
:[[Reactive customer-driven quality]] (RCDQ). A state that is characterized by a supplier "reacting" to the quality expectations of a customer rather than proactively anticipating customer needs and expectations.



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