View source for Relative market share position

[[Relative market share position]] it is the horizontal axis in a BCG Matrix, which is the firm's particular segment's market share (or revenues or #stores) divided by the industry leader's analogous number

==Definition==
According to the [[Strategic Management by David and David (15th edition)]],
:[[Relative market share position]]. It is the horizontal axis in a BCG Matrix, which is the firm's particular segment's market share (or revenues or #stores) divided by the industry leader's analogous number

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