Difference between revisions of "Market positioning"

From CNM Wiki
Jump to: navigation, search
(Created page with "Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with comp...")
 
(Definitions)
 
(One intermediate revision by the same user not shown)
Line 3: Line 3:
 
==Definitions==
 
==Definitions==
 
According to the [[Corporate Strategy by Lynch (4th edition)]],
 
According to the [[Corporate Strategy by Lynch (4th edition)]],
:[[Market positioning]]. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.
+
:[[Market positioning]]. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with [[competition]] and survival in a segment of a market. See also [[Market segmentation]].
  
 
[[Category: Strategic Management]][[Category: Articles]]
 
[[Category: Strategic Management]][[Category: Articles]]

Latest revision as of 13:41, 10 May 2023

Market positioning is the choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.

Definitions

According to the Corporate Strategy by Lynch (4th edition),

Market positioning. The choice of differential advantage possessed by an organization that allows it to compete and survive in a market place. Often associated with competition and survival in a segment of a market. See also Market segmentation.