Difference between revisions of "Market share"
(Created page with "Market share is the percentage share of total sales in the market. ==Definition== According to Principles of Economics by Timothy Taylor (3rd edition), :Market shar...") |
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According to [[Principles of Economics by Timothy Taylor (3rd edition)]], | According to [[Principles of Economics by Timothy Taylor (3rd edition)]], | ||
:[[Market share]]. The percentage share of total sales in the market. | :[[Market share]]. The percentage share of total sales in the market. | ||
| + | According to [[Marketing Management by Keller and Kotler (15th edition)]], | ||
| + | :[[Market share]]. A higher level of selective demand for a product. | ||
| − | [[Category: Economics]][[Category: Articles]] | + | [[Category:Marketing Management]][[Category: Economics]][[Category: Articles]] |
Latest revision as of 09:25, 4 June 2020
Market share is the percentage share of total sales in the market.
Definition
According to Principles of Economics by Timothy Taylor (3rd edition),
- Market share. The percentage share of total sales in the market.
According to Marketing Management by Keller and Kotler (15th edition),
- Market share. A higher level of selective demand for a product.
