Difference between revisions of "Communication objectives"
(Created page with "Communication objectives is goals used to gauge the success of a communication campaign in terms of non-related sales factors. Often these include levels of awareness, per...") |
(No difference)
|
Latest revision as of 19:12, 12 July 2020
Communication objectives is goals used to gauge the success of a communication campaign in terms of non-related sales factors. Often these include levels of awareness, perception, comprehension/knowledge, attitudes and overall degree of preference for a brand.
Definitions
According to the Marketing Communications by Fill (5th edition),
- Communication objectives. Goals used to gauge the success of a communication campaign in terms of non-related sales factors. Often these include levels of awareness, perception, comprehension/knowledge, attitudes and overall degree of preference for a brand.
