Difference between revisions of "Operant conditioning"

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(Created page with "Operant conditioning is a theory of learning that says behavior is a function of its consequences. ==Definition== According to Management by Robbins and Coulter (14th e...")
 
 
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According to [[Management by Robbins and Coulter (14th edition)]],
 
According to [[Management by Robbins and Coulter (14th edition)]],
 
:[[Operant conditioning]]. A theory of learning that says behavior is a function of its consequences.
 
:[[Operant conditioning]]. A theory of learning that says behavior is a function of its consequences.
 +
According to the [[Marketing Communications by Fill (5th edition)]],
 +
:[[Operant conditioning]]. A theory of learning based upon an individual operating or acting on some part of the environment. The response of the individual is instrumental in getting a positive reinforcement (reward) or negative reinforcement (punishment).
  
 
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[[Category: Management]][[Category: Articles]][[Category: Marketing Management]]
[[Category: Management]][[Category: Articles]]
 

Latest revision as of 16:09, 14 July 2020

Operant conditioning is a theory of learning that says behavior is a function of its consequences.

Definition

According to Management by Robbins and Coulter (14th edition),

Operant conditioning. A theory of learning that says behavior is a function of its consequences.

According to the Marketing Communications by Fill (5th edition),

Operant conditioning. A theory of learning based upon an individual operating or acting on some part of the environment. The response of the individual is instrumental in getting a positive reinforcement (reward) or negative reinforcement (punishment).