Difference between revisions of "Dogs"
(Created page with "Dogs is products with low relative market shares in low-growth markets. See also Portfolio matrix. ==Definitions== According to the Corporate Strategy by Lynch (4th edi...") |
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
:[[Dogs]]. Products with low relative market shares in low-growth markets. See also Portfolio matrix. | :[[Dogs]]. Products with low relative market shares in low-growth markets. See also Portfolio matrix. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Dogs]]. A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry, this is the lower right quadrant. | ||
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Latest revision as of 22:15, 15 July 2020
Dogs is products with low relative market shares in low-growth markets. See also Portfolio matrix.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Dogs. Products with low relative market shares in low-growth markets. See also Portfolio matrix.
According to the Strategic Management by David and David (15th edition),
- Dogs. A quadrant in the BCG Matrix for divisions that have a low relative market share position and compete in a low-growth industry, this is the lower right quadrant.
