Difference between revisions of "Stars"
(Created page with "Stars are products with high relative market shares operating in high-growth markets. See also Portfolio matrix. ==Definitions== According to the Corporate Strategy by...") |
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According to the [[Corporate Strategy by Lynch (4th edition)]], | According to the [[Corporate Strategy by Lynch (4th edition)]], | ||
:[[Stars]]. Products with high relative market shares operating in high-growth markets. See also Portfolio matrix. | :[[Stars]]. Products with high relative market shares operating in high-growth markets. See also Portfolio matrix. | ||
| + | According to the [[Strategic Management by David and David (15th edition)]], | ||
| + | :[[Stars]]. A quadrant in the BCG Matrix for divisions that have a high relative market share position and compete in a high-growth industry; this is the upper left quadrant. | ||
[[Category: Strategic Management]][[Category: Articles]] | [[Category: Strategic Management]][[Category: Articles]] | ||
Latest revision as of 15:04, 17 July 2020
Stars are products with high relative market shares operating in high-growth markets. See also Portfolio matrix.
Definitions
According to the Corporate Strategy by Lynch (4th edition),
- Stars. Products with high relative market shares operating in high-growth markets. See also Portfolio matrix.
According to the Strategic Management by David and David (15th edition),
- Stars. A quadrant in the BCG Matrix for divisions that have a high relative market share position and compete in a high-growth industry; this is the upper left quadrant.
