Difference between revisions of "Ansoff Matrix"

Latest revision as of 20:28, 28 June 2020

The Ansoff Matrix (alternatively known as product-market expansion grid; hereinafter, the Matrix) is the framework to consider the strategic growth opportunities for a firm in terms of current and new products and markets that has been developed by Igor Ansoff. The Matrix is used to define one's growth strategy.

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−	[[File:~~Ansoff~~.png\|400px\|thumb\|right\|[[Ansoff Matrix]]]]The [[Ansoff Matrix]] (alternatively known as [[product-market expansion grid]]; hereinafter, the ''Matrix'') is the framework to consider the strategic growth ~~opportunities~~ for a firm in terms of current and new products and markets that has been developed by [[Igor Ansoff]].	+	[[File:Growth-matrix.png\|400px\|thumb\|right\|[[Ansoff Matrix]]]]The [[Ansoff Matrix]] (alternatively known as [[product-market expansion grid]]; hereinafter, the ''Matrix'') is the framework to consider the [[strategic growth opportunity\|strategic growth opportuniti]]es for a firm in terms of current and new products and markets that has been developed by [[Igor Ansoff]]. The ''Matrix'' is used to define one's [[growth strategy]].